Brand identity is not just ‘logo design’. It is much more than that. Your brand identity is at the heart of how you want people to feel and perceive your company, product or service. A brand identity firmly based on a clear strategy helps it to effectively communicate to your target audience, as well as help internal staff understand the nature and culture of the company they work for.

If your company’s look and feel doesn’t reflect how your company acts, there will be a gap between your corporate identity and how you are perceived. This not only weakens your corporate identity, but it also generates mistrust among a confused audience.

A corporate identity can allow your company to create and maintain a consistent brand message, which may help members of your target audience recognize and select you over other competitors. This business tool can differentiate your business from others in the industry and may ensure that your perception among consumers consistently aligns with your values and key corporate concepts.